Afrobeat Singer Mr Eazi Becomes Billionaire as His Digital Marketing Firm Vydia Sells for $1 Billion

Gamma, a young venture capital fund, has announced its first exit with the acquisition of Vydia, a portfolio company that provides digital marketing services to artists such as Akon, Kanye West, and Mr Eazi.

The $1 billion buyout deal also involves investors such as Apple, Eldridge Industries, and A24.According to Larry, Gamma is a progressive media company that provides creators with the flexibility and tools they need to connect with their fans across all channels.

The acquisition of Vydia, a best-in-class content distribution and analytics software, strengthens Gamma’s position as an ideas company.

Since its launch in 2021, Zagadat Capital, the parent company of Gamma, has invested in various tech companies such as Paisa, Eden Life, and Pawapay, as well as South African basketball team CapeTown Tigers.

Before these investments, emPawa, a creative finance/IP company co-founded by Mr Eazi, invested in music tech firms such as SHOOBS and Vydia, which provided its services to emPawa before receiving financial investments.

With the sale of Vydia, Mr Eazi becomes a billionaire and the richest singer in Africa.